Armenia sees record 1.04 million tourist visits in January–June

Armenia recorded 1.04 million tourist visits in January–June 2026, according to the Government of Armenia. This is an all-time high and 14.8% more than in January–June 2025 (907.1 thousand).

In the first eight months of the year, Armenia received 1.47 million tourists, down 2% from the same period last year.

In January–August, the largest numbers of tourists came from Russia (585.4 thousand), Georgia (209.8 thousand) and Iran (121.3 thousand), followed by the United States (29.3 thousand), China (28.3 thousand), Germany (22.8 thousand), Ukraine (20.4 thousand), France (19.4 thousand), Italy (15.6 thousand) and India (10.7 thousand).

According to the Statistical Committee of Armenia, of those who arrived in January–June, 374.3 thousand stayed in hotels and similar establishments (−2.2%) and 667.3 thousand with relatives or friends, in rented apartments and elsewhere (+27.2%). Over the same period, 686.3 thousand tourists left Armenia, 8.3% fewer than a year earlier. Departures through tour agencies fell 38.9% to 7,457, and independent departures fell 7.8% to 678.8 thousand.

According to an international visitors survey conducted at border crossing points in 2023, a tourist spent an average of $776.9 in Armenia and stayed 15.3 nights. Daily spending was $50.8.

Word of mouth was the main source of information about Armenia (42.8%), followed by social media (12.1%) and the internet (10.6%). Among reasons for choosing Armenia, respondents named nature and sights (36.1%), historical and cultural heritage (29.6%) and gastronomic tourism (11.7%).

The Armenia 2030 strategy targets 3 million tourists, $3.8 billion in spending, 4.5 million domestic trips and 20,000 new jobs.